Magazine (SPEC AD): pROCCESS

 Company: The Haunted History Trail of New York is the only statewide tour in the nation.  It boast over 90 locations and a growing travel program, as many have become infatuated with the otherworldly. They host an extensive website with several tools to enhance the visitors experience.  Their tone is fun and of course, spooky!

Challenge: To attract leisure travelers to the website, so that they can experience the ease and excitement of booking a hosted tour, or individual trip.  

Solution: Create a fun, suspenseful tone that ensures the reader a no-hassle get-away, by directing them to the website and it's tools. Also, important was providing readers with the extensive variety of travelling options.