Chewy Direct Mail (spec ad)

Company: Chewy is a pet product company known for its great customer service and friendly tone.  They aim to please by ensuring that your pet is family and deserves the best.  

Challenge: To send a birthday card to the family cat, creating a warm emotion and prompting the customer to use the discount code and buy Fluffy a special birthday treat. 

Solution:  Using a fun and exciting tone for this birthday card and personalizing it ensures to emphasize that Chewy cares about you and your fur baby.  Including the discounted Code promotes the company's dedication to their customer base.