BOTM Email: pROCCESS

Company: Book of the Month is a subscription book company with a vast selection of contemporary authors and genres.  Books are delivered each month based on the customers profile and selection. The tone is fun and lighthearted with an appeal to book lovers that want great books for an affordable price without the hassle of combing through shelves.

Challenge: To draw in more book readers to subscribe and not feel that they need to choose every month, but also have an easy and noteworthy selection.  

Solution: To project a fun and easygoing atmosphere that ensures that book lovers have a great selection of books, curtailed to individuals taste, along with the ease of choosing your book and delivering at your door.  Also, to reveal the flexibility of skipping a book or adding an extra--all at a great price.