Hyland's Leg Cramps Process

Company: Hyland’s Natural is a USA based company that prides itself on using allergen-free, all natural ingredients in all its products.  Their products are various and include relief for the entire family, including babies, adults and dogs.

Challenge: To sell a leg cramp pain reliever in a sea of similar products, to an audience that wants relief fast, easy, but still all natural. 

Solution: To create a tone that is Straight forward, sincere and empathetic by addressing the audience (athletes and older adults) and providing the benefits, which are fast, effective and all natural for relieving leg cramps and getting a good night’s rest, as leg cramps generally occur while resting.