Food Truck Facebook Ad process

Company: Grace Family Farms is a small business that has been farming for over twenty years, and just started a food truck offering fresh salads made from their pesticide free produce.  In addition the food truck offers fresh produce and bouquets.    

Challenge: Writing for an audience on Facebook without targeting a specific group .  Keeping an upbeat, positive tone about healthy eating from a food truck. Another goal is to focus on Grace Family Farm’s wholesome and healthful benefits, along with their fresh and delicious salads. The immediate goal is to draw more customers to book events and seek out the food truck at listed venues.

Solution:  Researched food trucks in the area to see how they marketed and what advantages the client had. Marketed a Facebook and Instagram ad that capitalized on the farm's fresh, natural produce and ready made salads.  Created a friendly and inviting tone, ensuring to reach a varied audience, and keeping with a wholesome, fun brand voice.